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Why choose Shennong?

Why choose Shennong?

2023-03-15 20:15:20
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With so many cosmetics brands, why choose Shennong Family? Please give me a reason.  Recently, I am often asked this kind of question. I will summarize the answer to this question in written form to express it, so as to increase my strange friends' understanding of our Shennong family.  In my opinion, a distributor should choose an excellent and potential cosmetic brand as his distribution and development project, and make his own judgment from three points.  First, it is the overall comprehensive appearance and image feeling of a brand, in which the product packaging, store image, spray painting, website, brochure and other hardware appearance images give people a good feeling?  Second, is there a development trend of brand positioning and concept? There is a saying that it is irresistible, and a general trend of development is the irresistible collective strength of anyone. If the positioning and concept of this brand are in line with the trend of the times, its success rate will be higher and its development trend will be better.  Third, is the quality of the product excellent? Product quality is also the core thing of a brand, the foundation and value of an enterprise, whether the product quality is excellent or not, and whether it brings valuable things to the public. Without good quality, the value of the product will be lost, and worthless things will be eliminated. Especially functional products, the effect is the foundation, marketing is the means, and there is no good effect. No matter how hype, packaging, promotion and concept play, it will only be a flash in the pan and cannot be developed for a long time.  Then what is the reason for choosing Shennong family? Give three points for your reference:  First, looking at the cosmetics industry in China, we think that the brand planning, product packaging and comprehensive image of Shennong Family are ok, and there are some remarkable things.  Second, the brand positioning and concept is not the general trend of development. We are confident enough. The development trend of cosmetics industry in China is bound to be the rise of cosmetics brands with the concept of traditional Chinese medicine and Chinese medicine. Only domestic cosmetics brands rooted in China's traditional Chinese medicine culture for thousands of years can compete with global multinational cosmetics companies on the same stage. We have to admit the advanced brand operation ability and biotechnology application ability of foreign cosmetics companies. It takes time for domestic brands in China to highlight the transcendence of their technology, especially to win the recognition of consumers. For example, when Coca-Cola entered the China market, any beverage company tried to sue another "Coca-Cola" brand to beat Coca-Cola, which was almost a failure. It was based on its own shortcomings and attacked others' strengths. This market has a preconceived idea that coca-cola is American culture, which has changed a lot. American cola represents the traditional authentic source of "Coke", which is also a consensus and a general trend. However, there is a brand in the beverage industry in China, which is rooted in the traditional culture of China, fully tapping the unique herbal tea drinks in China, and can easily challenge a super powerful company with a culture, which is accepted by Chinese people. It is Wang Laoji. The success of Wang Laoji herbal tea and the failure of "very cola" have their inevitability. By the same token, if an American company wants to create a brand of herbal tea, even if it has strong financial strength, it will be difficult to succeed. Imagine how funny it is for a foreign company brand to talk about its herbal tea as an ancestral secret recipe. A cultural influence far exceeds the strength of any company. In the domestic brands of cosmetics in China, cosmetics brands with the concept of traditional Chinese medicine are bound to rise. This trend can be seen in recent years, among which the more representative domestic brands are: old Chinese medicine, herborist, appropriate herbal medicine and so on. The Shennong family has a unique advantage, and the concept of traditional Chinese medicine beauty cosmetics is very prominent from the brand name.  Thirdly, as far as product quality is concerned, I believe that every manufacturer will sell melons in huangpo, boasting about it, and only after the dealers have verified it themselves can they know how high the product quality is. The key to the quality of a brand lies in the ideological understanding and requirements of the team of the brand. A team that pursues perfection will not accept less than perfect products? Perhaps, it takes time and a process of constant revision, but compared with most brands, Shennong family is very good. After all, it already has its own characteristics, but it is still far from perfection in our hearts. Our goal is to be the "Wang Lao Ji" of China cosmetics! Although the road is bumpy, we believe in our own quality and progress, and we are full of confidence in the future. We would like to send you a most sincere invitation. I hope your discerning eye can see the future and choose to walk with Shennong family for common development and witness the glory!  The rest is your own wise judgment, thank you.

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