First, the gift tea market is hot, but there are two pits
Giving tea as a gift is becoming more and more common for three reasons
Very healthy
Compared with cigarettes and liquor, tea is healthier, and the benefits of drinking tea are not to be mentioned, online media, television, and friends are the first to say, and they can say one, two, three. So this year's New Year will not give gifts, no need to give that brain platinum anymore...
valuable
Gift tea packaging is becoming more and more atmospheric, and it has also become a hard circulation gift. It was today that I bought tea to give to someone, and the other party felt that this tea was very [valuable], and I didn't drink it myself, and I used it to give it to others.
Good impression
Elders, leaders, future fathers-in-law and mothers-in-law they just like tea, you send tea, [vote for what they like], you can increase a lot of impression points.
Coupled with the popularity of small cans of tea in recent years, many ideas have been expanded for the tea gift market, and many bad tea merchants have been stimulated to make money.
1. Garbage packaging tea - exquisite packaging + garbage tea
Because tea delivery is becoming more and more common, there are more workshops specializing in [packaged tea].
My boss's friend bought it, and the boss's friend bought a box of 498 yuan [Zhengshang Xiao Seed] to give away, he felt that the price was quite cheap, he bought a box first, brought it to our company, and wanted to drink it together. I opened the package, and inside were all 5-gram individual sachets, without production information, the name and grade of the tea variety. The tea leaves were very broken, everyone took a sip, and the boss friend decided to throw it ...
2. Sky-high packaged tea - tens of thousands of yuan / more than 1 tael of tea
Images from the Internet, used for examples
Many people in the industry have given a title: financial tea.
These are the work of tea merchants who are especially good at storytelling, telling you where this pu-erh tea came from, how long it has been treasured, and what the story is.
He would begin by saying:
A: This kind of tea cannot be bought by ordinary people, and the output is very small...
B: People who really understand tea know this...
I can't afford to drink this 10,000 yuan tea, so the taste is convenient and I can't comment...
So what kind of gift tea is suitable for rational consumers like us?
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